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Houses that cut their asking price took a median 68 days to sell. Those that didn't took 39
Analyst14 October 2026ยทUpdated 11 October 2026ยท7 min read

Houses that cut their asking price took a median 68 days to sell. Those that didn't took 39

Houses in Robina, Varsity Lakes and Burleigh Waters that publicly cut their advertised price took a median 68 days to sell (47 houses), against 39 days for houses whose price never changed (98 houses). Houses sold 1 September 2025 to 28 September 2026 that showed a dollar figure.

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Some houses for sale change their advertised price before they sell, and most never do. This article compares the two groups among houses sold in Robina, Varsity Lakes and Burleigh Waters between 1 September 2025 and 28 September 2026: how long each took to sell, how close each sold to its first advertised figure, and how the pattern differs by suburb. It also sets out what the comparison cannot show, including which came first, the cut or the long campaign.

Houses in Robina, Varsity Lakes and Burleigh Waters that publicly cut their advertised price took a median of 68 days to sell. Houses whose advertised price never changed took a median of 39 days. That is the result of Fields Real Estate's analysis of every house sold in the three suburbs between 1 September 2025 and 28 September 2026 that showed a dollar figure while it was on the market, re-run against our records on 11 October 2026.1

The gap appears in all three suburbs. It also comes with a caution that matters as much as the numbers: a price cut and a long campaign tend to arrive together, and the data cannot say which one causes the other.

The three numbers

1

68 days against 39

Median days from first listed to sold: 68 for the 47 houses that cut their advertised price, 39 for the 98 that never changed it.1,2
2

55% against 19% on the market for more than 60 days

More than half of the price-cut houses (55%) were listed for more than 60 days before they sold. For houses that never changed their price, it was 19%, about one in five.1
3

4.8% against 1.1% below the first advertised figure

The median price-cut house sold 4.8% below the first figure it advertised (44 houses with a disclosed sale price). The median house that never changed its price sold 1.1% below it (85 houses).1,2
4

Both groups started in a similar price range

The median first advertised figure was $1,595,000 for the houses that later cut and $1,539,500 for those that didn't, so the gap is not mainly a difference between cheaper and dearer homes.2

Suburb by suburb

SuburbCut: median daysHousesNo cut: median daysHouses
Robina64204050
Varsity Lakes4893711
Burleigh Waters99.5184237
All three68473998

Houses sold 1 September 2025 to 28 September 2026.1 Burleigh Waters shows the widest gap: the median price-cut house there took 99.5 days, and 78% of them were listed for more than 60 days. The Varsity Lakes figures rest on only 20 sales, so they show the same direction but carry little weight on their own.

The pattern is not confined to the early part of the period. Among houses sold from 1 June 2026 to 28 September 2026, price-cut houses took a median of 73 days (38 houses) and houses with an unchanged price took 39 days (59 houses).1

Cause, effect, or both

These figures show that a price cut and a long campaign go together. They do not show that one causes the other, and the relationship can run in either direction.

  • A cut can follow a slow campaign. A home that has been listed for several weeks without an acceptable offer is the home most likely to have its price revised. In that case the long campaign comes first and the cut is a response to it.
  • A cut can also lengthen the count. Days on market run from the first listing date, so the weeks before a change are already on the clock when the new figure goes up.

The two groups can also differ in ways this comparison does not measure, such as condition, position on the street or how the home was marketed. What the data does show is where the two groups ended up.

What a price change marks

Every one of the 47 price-cut houses in this analysis sold. A change to the advertised figure is not a verdict on the home. In these campaigns it marks the point at which the asking figure moved towards where buyers were prepared to meet it, and the sale followed.

The houses that never changed their figure tended to sell close to it, a median of 1.1% below. The houses that did change it sold a median of 4.8% below the figure they first advertised. That difference describes how far the first figure sat from the eventual sale. It says nothing about whether either group of owners did better or worse than they would have otherwise.

Days on market is one of the indicators we track alongside the number of homes left unsold and the gap between asking and sale prices. Our earlier article on what the Gold Coast data can and cannot answer about selling now or waiting sets out where those indicators stand.

Which houses are in the comparison

The comparison covers only houses that showed a dollar figure at some point in their campaign: 145 of the 510 houses sold in the period with a recorded days-on-market figure. The other 365 never showed a dollar figure in our records, as is the case for listings marketed by auction, expressions of interest or "Contact Agent", so there was no advertised figure to compare. That is common locally: about one in three homes for sale in these suburbs shows no price at all, and in Queensland the law bars a price guide on auction listings.

Two checks on the method gave the same answer. Leaving out eight sales with a strata-style address (a unit-style number such as 2/15 in the street address) gave 66 days against 41. Counting a change as a cut only when the figure fell by 3% or more gave 72.5 days against 42.1,2

Where a home's first advertised figure sits against the recent sales around it is something the data can show for any address. Every property for sale on Fields carries a Valuation Guide with the comparable sales behind it and the method used.

References
  1. Fields Real Estate sold records, Robina, Varsity Lakes and Burleigh Waters. Houses sold 1 September 2025 to 28 September 2026 that advertised a dollar figure (145 houses), days from first listed to sold; analysis re-run 11 October 2026. ↩
  2. Fields Real Estate asking-price history. Advertised price changes recorded on each of those listings while tracked, current to 4 October 2026. ↩

Notes. Houses only (property type recorded as house) in Robina, Varsity Lakes and Burleigh Waters, sold 1 September 2025 to 28 September 2026; the most recent sale in the set is dated 28 September 2026, and days on market is not yet recorded for later sales. "Days to sell" is days from first listed to sold, the same field behind the days-on-market charts on our Market Intelligence pages. A "price cut" is any advertised dollar figure more than 1% below the highest figure shown before it; where a listing showed a range, the lower figure is used. Asking-price changes are only captured while a listing is tracked, so a change made before tracking began or between checks can be missed, and some houses counted as "never cut" may have changed their price. Listing-level records are current to 4 October 2026. Sale prices are as recorded; undisclosed sales are excluded from the sale-versus-first-figure comparison. This article reports data and does not constitute advice.

Will Simpson

Licensed Queensland real estate agent, founder of Fields Real Estate and Lead Analyst at Fields Research. Covering Gold Coast market data, comparable sales analysis and suburb intelligence.

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Fields keeps a record of every active listing and recent sale across the southern Gold Coast, and reads any address against the sales around it โ€” the comparables, the range they support, and the method behind it. This analysis of the Gold Coast comes from the same database.

This article was produced using Fields' proprietary Gold Coast property database. Analysis and conclusions reflect the editorial judgement of the named author. Fields Real Estate is a licensed Queensland real estate agency; Fields Research is its research arm. Read our Editorial Policy.