About
Will Simpson is the founder of Fields Estate and Lead Analyst at Fields Research. He founded Fields after spending seven years as a portfolio manager of global listed equities at Blue Oceans Capital, where he worked with institutional-grade data platforms and rigorous quantitative analysis as a matter of daily practice.
That experience left him with a clear conviction: Australian property buyers and sellers were operating with a fraction of the data transparency that equity market participants take for granted. Prices, comparable transactions, market trends, economic drivers — all of it existed, but was either locked away or presented in forms that obscured rather than clarified. He founded Fields Estate to close that gap, building a proprietary Gold Coast property database and applying the same analytical discipline he used in funds management to residential real estate.
Will's market analysis draws on Fields' transaction database, official data from the Australian Bureau of Statistics (ABS) and Reserve Bank of Australia (RBA), and the kind of macro-economic interpretation — interest rates, wage growth, employment, credit conditions — that informs institutional investment decisions. His writing explains what the data shows, why it matters, and what it means for buyers and sellers making real decisions in the current market.
Credentials
- Bachelor of Science — University of Queensland
- Master of Business Administration (MBA) — University of Queensland
- Certificate in Negotiation — Harvard Business School
- Portfolio Manager, Global Listed Equities — Blue Oceans Capital (7 years)
- Founder — Fields Estate
Areas of Expertise
- Gold Coast residential property market analysis
- Price trend interpretation and suburb-level dynamics
- Economic drivers of property values (interest rates, wages, employment, credit)
- Quantitative investment analysis applied to real estate
- Buyer and seller strategy in changing market conditions
Article Types
Will Simpson is the named author on the following article categories:
These articles contain original analysis and professional judgement. AI tools may be used to assist with prose structure, but all data selection, analytical conclusions, and editorial decisions are Will Simpson's own.
Editorial Approach
Will writes in the tradition of specialist financial and economic journalism — evidence-based, methodologically transparent, and free from promotional language. He does not speculate beyond what the data supports, and clearly distinguishes between data, analysis, and opinion.
All articles attributed to Will Simpson are reviewed and approved by him before publication. Read Fields' Editorial Policy for full details on research methodology and AI disclosure.