Editorial Policy & Research Methodology

Last updated: 28 September 2026

Fields Research, the research arm of Fields Real Estate, is committed to providing accurate, data-driven property market intelligence for the Gold Coast residential market. This editorial policy explains how our articles are produced, who writes them, and how we use data and technology in our research.

Authorship & Bylines

Every article published by Fields Research carries a named byline. We use two bylines:

• Will Simpson — Lead Analyst. Writes original market analysis, economic commentary, state-of-market reports, and buyer/seller strategy articles. All analytical conclusions and professional judgements in articles under this byline are Will Simpson's own.
• Fields Editorial — Research & Editorial Team. Produces data-compiled property reports (Watch This Sale, How It Sold), major project briefings, and other research outputs where multiple contributors are involved. This is an organisational byline, not a pseudonym.

We do not publish anonymous content. Author profile pages are available at fieldsestate.com.au/about/will-simpson and fieldsestate.com.au/about/fields-editorial.

Use of AI & Automated Tools

Specifically:

• All market data, transaction records, and statistical analysis are drawn from Fields' proprietary Gold Coast property database and official sources (ABS, RBA)
• The choice of which data to present, how to interpret it, and what conclusions to draw is made by the named author
• AI tools assist with prose structure and language; they do not determine analytical outcomes
• All published articles are reviewed and approved by the named author before publication

Every article therefore has a named, accountable human author who is responsible for its data, analysis and conclusions.

Research Methodology

1. Data Collection

We draw from multiple authoritative sources:

• Fields Property Database: Proprietary database of Gold Coast property transactions, including sale prices, property characteristics, days on market, and valuation data
• Australian Bureau of Statistics (ABS): Official data on employment, wages, population, and economic indicators
• Reserve Bank of Australia (RBA): Interest rate decisions, monetary policy statements, and economic forecasts
• Queensland Government: Property transaction records and planning data

2. Statistical Analysis

We employ rigorous statistical methods to identify genuine market patterns:

• Correlation Analysis: Correlation coefficients (r-values) measure the strength of relationships between economic variables and property prices
• Time-Series Analysis: Tracking trends over time to identify momentum, seasonality, and structural shifts
• Comparative Analysis: Comparing suburbs, property types, and time periods to identify relative value and market dynamics

3. Quality Control

Before publication, every article undergoes:

• Data Verification: All statistics are cross-referenced against source data
• Methodology Review: Analysis methods are reviewed for statistical validity
• Fact-Checking: Claims are verified against multiple sources where possible
• Author Sign-off: The named byline author reviews and approves the final article

Corrections Policy

We are committed to correcting errors promptly:

• Minor Errors (typos, formatting): Corrected immediately without notice
• Factual Errors (incorrect statistics, misattributed quotes): Corrected with a note stating what was changed and when
• Significant Errors (flawed analysis, misleading conclusions): Article may be substantially revised or retracted with a prominent correction notice

To report an error: editorial@fieldsestate.com.au

Ownership, Funding & Conflicts of Interest

Fields Research is the research arm of Fields Real Estate, a licensed Queensland real estate agency founded and owned by Will Simpson (licensed real estate agent, Queensland). Fields Real Estate earns its revenue from real estate agency services — principally helping owners sell their homes on the southern Gold Coast. Our research and articles are free to read and are not paid for by any third party.

Because we are an agency, we have a commercial interest in the property market we write about. We manage that interest in the following ways:

• Disclosure: where an article discusses a property that Fields Real Estate is marketing or has been engaged to sell, the article says so.
• No advice or predictions: we report data and its limitations; we do not tell readers when to buy or sell, and we do not forecast prices.
• No paid coverage: we do not accept payment, from agents, developers, lenders or anyone else, for coverage or favourable analysis.
• No other affiliations: Fields Real Estate is not affiliated with any other real estate agency, property developer or financial institution.
• Exact figures and sources: transaction prices are reported exactly as recorded and every analysis cites its data source and limitations, so readers can check our work.

Writing Standards

• British English: We use British/Australian spelling and grammar throughout
• Professional Tone: Clear, analytical prose in the style of specialist financial and economic journalism
• Evidence-Based: Claims are supported by data and analysis, not speculation
• Source Transparency: Data sources are cited; methodology is explained in plain English

Geographic Focus

Our core coverage is the southern Gold Coast — Robina, Varsity Lakes and Burleigh Waters — with regular reporting on the wider Gold Coast market. Analysis may reference Queensland or national data for context.

Accountability

Readers can hold our work to account through: named author bylines with public profile pages; original research based on comprehensive transaction data; transparent methodology; cited sources; and a clear corrections policy.

Contact

Email: editorial@fieldsestate.com.au
About: fieldsestate.com.au/about