Why data matters when you sell

At Fields, we go to great lengths to understand as much detail about your property as we possibly can, because we understand better than anybody else just how essential that data is to engineering a successful sale outcome. Every piece of data that we collect here helps us to understand two of the biggest factors that influence your sale outcome. That's an accurate valuation, and finding the specific buyers that are looking for the specific attributes that your property offers. First of all, regarding valuations, if your property is priced incorrectly, you'll risk either not selling your property at all, or selling it for much less than what you could have. And so it's an accurate valuation that's just really essential to your sale outcome, and that can only be determined if we understand everything about your home so that we can price it correctly against competing homes in the market right now. And importantly, we have to know what makes your home unique, so that we can match it to the specific buyers that are looking for those specific attributes. You see, buyers aren't just looking at bedrooms and block sizes, they're looking for unique combinations of features that meet their specific needs. So, for example, they're not just going to be looking at the number of bedrooms and the block size. They're going to be looking for a three bedroom house with a 650 square metre block size that's got enough room for a large trampoline in the backyard, a work from home desk inside the house and walking distance to a local primary school, for example. And so the data really is critical to understanding the valuation, pricing your home to market correctly, and then find the specific buyers who need what your property has to offer. So this process allows us to make sure that no money is left on the table and that you achieve an outstanding sales result for your property in the shortest amount of time possible. So it's this section that is really the core foundation that everything else in the sales process is built upon.